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Materials to Debbi Nitsan, Israeli designer who studied Industrial Design at Bezalel Academy of Arts and Design in Jerusalem, are not dead; nor does style or taste matter.
Together with Liora Rosin, she founded Studio BET to explore the possibilities of the difference design can make.
Does your design aspiration have to do with your cultural background?
I got this really good advice from a friend who back then was watching at me creating all sort of improvised stuff while being bored. She actually had opened my eyes about the design profession.
My father was not a carpenter at all and my mom never painted or sculptured, at least not since kindergarden. The only thing related to my roots might be the fact that my grandfather helped in building my parents’ home, where I grew up, with his own hands. I wish I could do something like this myself, it is a real proud in my opinion.
If design is problem solving, what is the ultimate problem you endeavour to solve?
In my honest opinion, design is much more than problem solving, Sometimes it does, but many times design will help in expressing an opinion or criticism using a tangible object. Design can make any tool or process into more fun and better experience. At the very least, design can makes things to simply look better. As for me, I am always passionate about creating stuff that I will desire in using them. This is my main inspiration and my endeavours to solve.
How do you see the interaction between man and natural worlds today?
People today realize that we had abandoned the mother nature for quite a while and that we should now be more aware of the environment – both the nature one and the society one. Most of us live with very little interaction with the nature. This is the greatest gap between us and the nature since the beginning of the human kind. This phenomenon might and should change back.
From the individual perspective – considering the daily consuming, and the industry perspective – changes the producing processes can lead to tremendous changes in the world and mother nature.
Dieter Rams, the son of a carpenter, influenced by the ideologies of the German Bauhaus and Ulm School of Design is a worthy successor of William Morris’ holistic approach to product design. Here are his ‘ten commandments’.
1) Good design is innovative
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
2) Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
3) Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4) Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5) Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression
6) Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7) Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
8) Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.9) Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10) Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
[Who is Dieter Rams? He’s a German industrial designer, considered the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products]
Source: Design Museum